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2018 Ready-to-Drink (RTD) Coffee Market Growth, Trends up to 2023: Orbis Research

Latest Report Available at Orbis research Ready-to-Drink (RTD) Coffee Market provides pin-point analysis for changing competitive dynamics and a forward looking perspective on different factors driving or restraining industry growth.

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The U.K RTD coffee market was valued at USD 182.9 million in 2017 and is expected to grow at a CAGR of 2.4%. It is a recently developed concept wherein the beverage is sold in a convenient and directly consumable form. Despite being marketed as a young and urban phenomenon, RTD consumers can be from almost all demographic segments.

Growing Popularity for Functional RTD Coffee
Healthy eating and drinking is a major trend engaging the global population. RTD coffee is also one of the functional drinks that is available with proven health benefits. Various types of RTD coffee are introduced in the market to serve the vast consumer base spread globally. Marked by health concerns, consumers are increasingly growing aware of the available functional drinks, thus driving the market for RTD coffee in the hot segment.
The raw materials used in the RTD coffee include fruit extracts, coffee beans such as arabica among others. Due to seasonal fluctuations, unpredictable rainfall and agricultural input costs, the cost of raw material is increasing, restraining the growth of the market. Factors like commodity price hike has hampered the RTD coffee market. Consumer shift towards healthy habits is rising the demand for healthy drinks; in a way, leading to rising product cost.

Guarana is the fastest growing in ingredient segment
The RTD coffee market is segmented into ingredient types like taurine, ginseng, yerba mate, guarana, acai berry and vitamin B; Taurine holds the highest market with a share of 31% in U.K. The guarana market is the fastest growing. Guarana seeds are used as medicine and the caffeine content helps in stimulating the central nervous system (CNS), heart, and muscles. Guarana also contains theophylline and theobromine, which are chemicals similar to caffeine. Companies looking to enter this market are incorporating the strategy of building licensing agreements with distributors to cater to the untapped markets.

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By packaging, Cans hold the largest market in this segment and its market share is more than 41%. Also, packages in various quantities are made available for easy usage. Glass bottles and pet bottles are also widely used; pet bottles are preferred more than the traditional glass bottles, as new technology enables these bottles to do more than just hold beverages. These aid in improving the shelf life and preservation apart from being available in economy formats.


Reasons to Purchase this Report
Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Country level analysis integrating the demand and supply forces that are influencing the growth of the market

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Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
3 months analyst support along with the Market Estimate sheet in excel.
Customization of the Report

Value chain analysis
Volume of the U.K RTD Coffee market by ingredients, packaging, sales channel and geography
Consumer behavior analysis in country level

Companies Mentioned:
Cargill, Starbucks Corporation, Asahi Group Holdings and Ajinomoto General Foods Inc., Dunkin’ Brands Group, Green Mountain Coffee Roasters, Ferolito Vultaggio & Sons, Dr. Pepper Snapple Group, Japan Tobacco Inc., Lotte Chilsung Beverage Co.

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