Overview for Global Water Enhancers Market Helps in providing scope and definations, Key Findings, Growth Drivers, and Various Dynamics.
The Global Water Enhancers Market was worth $1.2 billion in 2016 and estimated to be growing at a CAGR of 12.5%, to reach $2.2 billion by 2021. The pursuit to make fluids like water more favourable and equipped with supplementary dietary benefits without the carbonation process is on track in recent times. This lead to the addition of ingredients ranging from natural or artificial flavours, sweeteners, sugar, vitamins, minerals and other enhancements to formulate enhanced water.
The marketing of enhanced water typically capitalizes on the healthful image of water combined with the perceived health, functional or taste benefits of one or more additional ingredients. The ease of mixing or blending with water and the ease of eliminating the product from mixing and application equipment are two characteristics of immediate interest.
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With the increase in obese population around the world and the belief that that carbonated drinks increase the chances of obesity. Hence, Customers, due to rising health awareness, are avoiding the consumption of these carbonated drinks and switching towards water enhancers. Absence of stringent regulations from regulatory authorities, lack of consumer friendly manufacturing practices by market players and intake-safety concern as well as the lack of awareness among the consumers are some of the restraints that are hindering the growth of the global water enhancer market.
The Global Water enhancers market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.
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Based on geography the market is analysed under various regions namely, North America, Latin America, Europe, Asia-Pacific and Middle-East & Africa. North America controlled the sector with highest number of market share followed by Europe. Asia-Pacific is an emerging market due to its higher health and fitness conscious populations and is expected to grow with the highest estimated CAGR during the forecast period.
The companies with constant expansion of production capacities and product range with a backed up appealing marketing strategy have gained a substantial consumer demand and are progressing consequently. Therefore, the new entrants should concentrate on effective supply chain moderations to compete with the big players. Some of the major companies in the market include Arizona Beverages USA, The Coca-Cola Company, PepsiCo, Nestle and Kraft foods.
Major Points from Table of Contents
4.Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
8.Market Leaders’ Analysis
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