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Alcoholic Drinks Industry in the US


Orbis Research delivers key insights on the Alcoholic Drinks market in a new report titled “Alcoholic Drinks in the US”


The US alcoholic drinks market grew by 1% in total volume terms in 2016, matching average annual growth over the review period. In current value terms, growth in 2016 was slightly lower than the review period average, as consumers favoured off-trade consumption. The average unit price of alcoholic drinks continued to rise in current value terms in 2016, which was indicative of premiumisation; however, Americans of legal drinking age continued to consume less on a per capita basis due to the tren…

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Alcoholic Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

The Key Points Mentioned in Report are:

Executive Summary

Quality Over Quantity

Craft Beer Growth Slows

the Plight of the Leaders

Specialist Retailers Still King

Growth To Vanish in the Coming Years

Key Trends and Developments

What Is the Occasion?

A Tricky Paradox

Geopolitical Unrest: Will Alcohol Stumble?

Glossing Over Glass

Summary 1 Key New Product Developments 2016/2017

Market Background


  • Table 1 Number of On-trade Establishments by Type 2011-2016
  • Taxation and Duty Levies
  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2016
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
  • Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
  • Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016

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